Current:Home > MarketsGen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection -Streamline Finance
Gen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection
View
Date:2025-04-11 16:32:06
We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.
If you hate wearing underwire bras that dig into the skin— and, let's be honest, who doesn't?— Parade just launched a new collection of bras that will change your life.
Reviewers are calling the new launch of size-inclusive bras "perfect," "comfortable," "supportive," "incredible" and, well, the list goes on. Parade evidently cracked the code to comfortable underwire bras that are just as stylish and sexy as they are supportive with their weightless and flexible CloudLift wire technology. The bras are made for sizes 32A through 46G, for day and night and can be worn and layered with just about anything.
Parade's new collection of bras will have wearers feeling powerful, playful and confident. They even turned one of their cult-favorite bralettes into a bra, which one reviewer says "is a must have" because "it forms to YOUR body making it comfortable to wear all day."
Scroll below to shop the rest of Parade's collection, and be prepared to meet your new favorite bra (or two).
This t-shirt bra is reliable, cushiony and weightless. Whether you wear it with bodysuits, sweaters or t-shirts, you'll feel supported and comfortable all day and night long.
One reviewer shares, "I'm a trans woman who finally bought her first bra at age 28 and this feels amazing. It fits really well and easily feels comfortable for an entire day. I'm definitely going to get several more because this one is perfect!"
This sheer triangle bra is simply adorable. The pop of pink offers a vibrant, playful touch of color to the look, too. The look strikes the perfect balance between being comfortable, sexy and supportive. It's especially great if you're looking for an underwired bra that isn't too bulky.
This balconette bra has the perfect retro look, with a super comfortable feel. It has a sheer finish for a sexy feel, along with underwire that doesn't dig into the skin.
One reviewer shares, "I usually HATE wearing bras like absolutely despise. However, I love parade so when I saw that parade was releasing bras I knew I had to try. I got the balconette bra in eightball and I was immediately impressed. I usually really hate wearing bras with underwire but on this one, you can't even feel it, and not to mention they are very true to size no side boob or anything. The silky mesh fabric is so comfortable so I definitely recommend this bra if you are not usually a bra wearer like me because it is supportive while still feeling like you have nothing on."
Looking for the perfect everyday bra? This Dream Triangle Bra is what you've been searching for. It has a super soft material that doesn't dig into the skin, full coverage and a flattering cut. The color options are also super cute!
One reviewer raves, "I have been trying this bra out for a month now and I gotta say it fits, feels and supports better than any other bra I have tried. It also washes up really well compared to other bras of mine that will pull. This bra is a must have, it forms to YOUR body making it comfortable to wear all day."
For a comfortable and lightweight bra that will become your go-to for everyday wear, this plunge bra is perfect. It's easy to wear under t-shirts, sweaters, bodysuits and just about anything else. One reviewer shares, "This bra is INCREDIBLE! I never wear underwire bras, but this may just have convinced me...."
In more fashion news, check out these $8 temperature adjusting tights that have over 19,000 5-star reviews.
Sign up for E! Insider Shop to get updates on the biggest sales and must-have products!veryGood! (7455)
Related
- RFK Jr. closer to getting on New Jersey ballot after judge rules he didn’t violate ‘sore loser’ law
- Defense Secretary Lloyd Austin released from hospital, resumes his full duties, Pentagon says
- Lottery, casino bill heads to first test in Alabama Legislature
- Some Americans Don’t Have the Ability to Flush Their Toilets. A Federal Program Aimed at Helping Solve That Problem Is Expanding.
- Jury selection set for Monday for ex-politician accused of killing Las Vegas investigative reporter
- College football coaching isn't nearing an apocalypse. It's changing, like every other job
- Three officers are shot in Washington, police say. The injuries don’t appear to be life-threatening
- American woman killed in apparent drug dealer crossfire in Mexican resort city of Tulum
- Olympic men's basketball bracket: Results of the 5x5 tournament
- Here's why you shouldn't have sex this Valentine's Day, according to a sex therapist
Ranking
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- Some Americans Don’t Have the Ability to Flush Their Toilets. A Federal Program Aimed at Helping Solve That Problem Is Expanding.
- Lottery, casino bill heads to first test in Alabama Legislature
- A day after his latest hospital release, Austin presses for urgent military aid for Ukraine
- Report: Lauri Markkanen signs 5-year, $238 million extension with Utah Jazz
- Gun violence killed them. Now, their voices will lobby Congress to do more using AI
- Dolly Parton says to forgive singer Elle King after Grand Ole Opry performance
- Beyoncé surprises with sparkling appearance at Luar show during NYFW
Recommendation
US wholesale inflation accelerated in November in sign that some price pressures remain elevated
Ukrainian military says it sank a Russian landing ship in the Black Sea
Black cemeteries are being 'erased.' How advocates are fighting to save them
'More optimistic': January CPI numbers show inflation still bugs consumers, but not as much
Jury selection set for Monday for ex-politician accused of killing Las Vegas investigative reporter
The S&P 500, Dow, Nasdaq fall as traders push back forecasts for interest rate cuts
Why This Love Is Blind Season 6 Contestant Walked Off the Show Over Shocking Comments
Families using re-created voices of gun violence victims to call lawmakers